Beyond You Rainbow Heart Logo Design
“You are what you eat.” That is a saying to describe what you put in your body affects what you look like on the outside. That is also true for what you apply to your body. Beyond You is a brand by Ashley Pinnix that looks to provide 100% all-natural health and beauty products. Many store-bought products contain harmful chemicals that affect a person’s health in the long-term. Beyond You looks to change that. This Adobe Illustrator design showcases healthy living via a healthy heart, a natural glow, and a colorful lifestyle.
The design uses a rainbow gradient overlaying the words ‘Beyond You’. The font being used is Back to Black Demo to provide an elegant look and feel. The GLOW Party – Hattie’s Tap and Tavern design was used for reference in creating the neon glow. Additionally, a drop shadow, inner glow, and embossing bevel are tacked on. As a result, this provides depth to allow the image to stand out and provide a shiny finish.
To add uniqueness, another object that is in the logo is a cardboard heart. The large heart covers ‘You’ and uses an outer bevel, a large inner shadow, a cardboard pattern overlay. The cardboard heart represents fragility on something people hold near and dear to themselves. Therefore, your heart is something that you should continually take care of.
Lastly, a vector leave is inside of the loop of the ‘Y’. This creates a sense of nature and uses similar shadow effects as the letters. In addition, there is also a green to light blue gradient added to make the leaf blend in more into the text design.